Self-initiated Spec / 2023 / Art Direction ·
Product · 3D · Photography
A self-initiated speculative concept. No brief, no contact at the brand —
I redesigned a DIESEL bag and built the campaign visual world
around it from scratch. Product silhouette, hero campaign frame,
art direction, copy framing — all designed and directed by one hand.
Posted publicly. DIESEL reposted the work.
ALTERNATIVE STAGING
DETAIL SHOT
FIRST IDEA
HIGHLIGHTED PROJECTS
HIGHLIGHTED PROJECTS
UMAD LABS V2
umad labs is the lab. It's where I get to be the client and the studio
at the same time. The brand exists so I can test what tech-meets-fashion l
ooks like before someone else asks for it
— drops, products, photography,
web, aesthetic. Same hand on every output, no committee.
umad labs is the lab. It's where I get to be the client and the studio
at the same time. The brand exists so I can test what tech-meets-fashion l
ooks like before someone else asks for it
— drops, products, photography,
web, aesthetic. Same hand on every output, no committee.
Self-initiated brand / 2023 — ongoing / Founder & Creative Director ·
Identity · Product · Web · Photography
Every brand I work with is someone else's language I have to learn. umad labs
is mine. It's the place where I get to define the rules before applying them —
and where my next idea gets to fail in public before it lands on a real brief.
Every brand I work with is someone else's language I have to learn. umad labs
is mine. It's the place where I get to define the rules before applying them —
and where my next idea gets to fail in public before it lands on a real brief.
Shooting Bali
Online Shop Shooting
Trailer
Shooting Bali
Online Shop Shooting
HIGHLIGHTED PROJECTS
Trailer