DIESEL - BAG CONCEPT
Self-initiated Spec / 2023 / Art Direction ·
Product · 3D · Photography
A self-initiated speculative concept. No brief, no contact at the brand —
I redesigned a DIESEL bag and built the campaign visual world
around it from scratch. Product silhouette, hero campaign frame,
art direction, copy framing — all designed and directed by one hand.
Posted publicly. DIESEL reposted the work.
ALTERNATIVE STAGING
FIRST IDEA
HIGHLIGHTED PROJECTS
HIGHLIGHTED PROJECTS
The interesting graphic design problems live in what gets left out. RETERNITY is one of those
— two prints holding a full drop, with no ornament to soften the call. The job is
making sure the simplicity reads as decision, not absence.
RETERNITY - Apparel Graphics
Graphic design across the 2023 drop. Freelance.
Graphic prints for RETERNITY across the 2023 drop. Two pieces, kept deliberately quiet — t
he work is in the restraint. Simple prints have nowhere to hide; every line, every weight, every
placement has to carry. Less surface area for the eye to forgive.
CLOSE UP
COLLECTION
HIGHLIGHTED PROJECTS
Graphic prints for RETERNITY across the 2023 drop. Two pieces, kept
deliberately quiet — the work is in the restraint. Simple prints have nowhere
to hide; every line, every weight, every
placement has to carry. Less surface area for the eye to forgive.
The interesting graphic design problems live in what gets left out.
RETERNITY is one of those — two prints holding a full drop, with no ornament to
soften the call. The job is
making sure the simplicity reads as decision, not absence.