DIESEL - BAG CONCEPT
Self-initiated Spec / 2023 / Art Direction ·
Product · 3D · Photography
A self-initiated speculative concept. No brief, no contact at the brand —
I redesigned a DIESEL bag and built the campaign visual world
around it from scratch. Product silhouette, hero campaign frame,
art direction, copy framing — all designed and directed by one hand.
Posted publicly. DIESEL reposted the work.
The cheapest answer to the most expensive question: can this person read
a brand they have never worked with, design something honest to its DNA,
and ship something the brand itself wants to claim?
Answer: yes — without a creative team and without a brief.
HIGHLIGHTED PROJECTS
HIGHLIGHTED PROJECTS
HIGHLIGHTED PROJECTS
The interesting graphic design problems live where two languages have
to share a single garment. PEQUS is one of those — classical sculpture and
streetwear sharing a chest. The job is finding the line
where neither side gives way.
The interesting graphic design problems live where two languages have
to share a single garment. PEQUS is one of those — classical sculpture and
streetwear sharing a chest. The job is finding the line
where neither side gives way.
PEQUS — Apparel Graphics
Graphic design across the 2021 drop. Freelance.
Graphic apparel for PEQUS across the 2021 drop. The hero piece translates the
Winged Victory of Samothrace into a wearable graphic. The work is in
the constraints — it has to live on cotton, sit right at chest-height,
and read at distance without losing the weight of the original sculpture.
Graphic apparel for PEQUS across the 2021 drop. The hero piece translates the
Winged Victory of Samothrace into a wearable graphic. The work is in
the constraints — it has to live on cotton, sit right at chest-height,
and read at distance without losing the weight of the original sculpture.
Sketch
Sketch
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