HIGHLIGHTED PROJECTS
SELECTED WORK OVERVIEW
SELECTED ADDITIONAL WORK I'VE DONE OUTSIDE
MY HERO PROJECTS
Eyewear concept for VICIOUS — the first in a series exploring Y2K
and cybergoth iconography as product silhouette rather than surface
print. Three colorways (acid green, brushed metal, weathered gunmetal)
each treat the biohazard motif and horn-tip frame as material choices,
not ornament. The work was making sure the subculture codes read as
object first, costume second.
Eyewear concept for VICIOUS — the first in a series exploring Y2K
and cybergoth iconography as product silhouette rather than surface
print. Three colorways (acid green, brushed metal, weathered gunmetal)
each treat the biohazard motif and horn-tip frame as material choices,
not ornament. The work was making sure the subculture codes read as
object first, costume second.
Apparel prints and knitwear design for YFM across multiple drops —
hoodies and knit pieces built around a portrait-led visual system.
The work was keeping the brand voice consistent across two different
production constraints: heavyweight cotton hoodies that hold a single
bold graphic, and knit pieces where the print has to read as woven
structure rather than printed surface. Six colorways across the
knitwear range, all locked to the same identity.
3D-rendered fragrance trailer for Adolfo Domínguez's Agua de Bambú —
the brand's signature line. The work was building a meditative product portrait that holds the
bamboo-and-water DNA of the fragrance without falling into the standard
splash-and-flare beauty cliché. Light, surface and reflection do all the storytelling
— no model, no script, no voice.
3D-animated logo reveal for ADR's new identity — built as a material and light study
rather than a pure motion-graphics piece. The work was making the
new mark feel inevitable on screen, with weight and surface doing the storytelling
alongside the form. Built to read in five seconds, designed to hold up at twenty.
Selected Concepts Work
Apparel prints and knitwear design for YFM across multiple drops —
hoodies and knit pieces built around a portrait-led visual system.
The work was keeping the brand voice consistent across two different
production constraints: heavyweight cotton hoodies that hold a single
bold graphic, and knit pieces where the print has to read as woven
structure rather than printed surface. Six colorways across the
knitwear range, all locked to the same identity.
3D-animated logo reveal for ADR's new identity — built as a material and light study
rather than a pure motion-graphics piece. The work was making the
new mark feel inevitable on screen, with weight and surface doing the storytelling
alongside the form. Built to read in five seconds, designed to hold up at twenty.
3D-rendered fragrance trailer for Adolfo Domínguez's Agua de Bambú —
the brand's signature line. The work was building a meditative product portrait that holds the
bamboo-and-water DNA of the fragrance without falling into the standard
splash-and-flare beauty cliché. Light, surface and reflection do all the storytelling
— no model, no script, no voice.
Selected Concepts Work