DIESEL - BAG CONCEPT
Self-initiated Spec / 2023 / Art Direction ·
Product · 3D · Photography
Posted publicly. DIESEL reposted the work.
ALTERNATIVE STAGING
HIGHLIGHTED PROJECTS
TESTING MATERIALS & LIGHTING
TESTING MATERIALS & LIGHTING
Beauty advertising mostly films the bottle. The more interesting brief is to
make the result the visual — and trust the audience connects back
to the product on their own.
Beauty advertising mostly films the bottle. The more interesting brief is to
make the result the visual — and trust the audience connects back
to the product on their own.
MONTE — Brand Trailers
Two short-form trailers for a haircare drop.
[Brand /Monte /2026]
Additional Ad for Monte
Two short-form trailers for Monte, positioning a hair gel drop without falling into
beauty-category defaults. Built around motion — hair, light, texture — instead of product close-ups.
The work is in the language: how to sell something held in a tube
by spending the entire frame on what it does, not what it is.
Two short-form trailers for Monte, positioning a hair gel drop without
falling into beauty-category defaults. Built around motion — hair, light, texture —
instead of product close-ups.
The work is in the language: how to sell something held in a tube
by spending the entire frame on what it does, not what it is.
Final Video
FIRST IDEA
FIRST IDEA
Final Video
Additional Ad for Monte
HIGHLIGHTED PROJECTS