DIESEL - BAG CONCEPT
Self-initiated Spec / 2023 / Art Direction ·
Product · 3D · Photography
A self-initiated speculative concept. No brief, no contact at the brand —
I redesigned a DIESEL bag and built the campaign visual world
around it from scratch. Product silhouette, hero campaign frame,
art direction, copy framing — all designed and directed by one hand.
Posted publicly. DIESEL reposted the work.
The cheapest answer to the most expensive question: can this person read
a brand they have never worked with, design something honest to its DNA,
and ship something the brand itself wants to claim?
Answer: yes — without a creative team and without a brief.
ALTERNATIVE STAGING
DETAIL SHOT
TESTING MATERIALS & LIGHTING
FIRST IDEA
Next: umad labs →
HIGHLIGHTED PROJECTS
